The customer experience is not a linear one.
Having the right marketing mix, messaging and branding is key to growing any company’s audience and should be holistically planned to maximize efforts, work synergistically with public relations, retailers, partners, and external influencer networks, and provide the best client experience.
I work with brands to create holistic 360 degree marketing strategy plans and tactical campaigns to target all areas of the conversion funnel from awareness, down to consideration, purchasing and loyalty to create cohesion at every customer touch-point and drive actionable results.