Word of mouth is still the ultimate source of trust and there is strength in numbers.
Creating an influencer strategy is essential with how fast content travels and is consumed. On all levels from macro down to nano influencers and ultimately your customers, forming a relationship and providing influencers with something to say about your brand is key to awareness and growth.
Influencers are a crucial part of the marketing and PR ecosystem that includes identifying, outreach, relationship building, activation and engagement to not only produce content but also help create advocacy and generate new business.