Content is fire, social media is the gasoline.
Communicating what and why one should connect with your brand is at the core of any marketing effort and therefore requires a robust strategy to tell authentic stories as well as highlight key product or service benefits to connect with your audience at every platform touchpoint.
Derived from the overall marketing strategy, a detailed and specific social media plan is necessary for execution, calendar planning, content development and creation, community management best practices and identifying key performance indicators to measure and drive business goals.